Eastern Cape, South Africa · ZA

Jeffrey’s Bay

World-famous surfing town on South Africa's Sunshine Coast

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History & Heritage

From Trading Post to World Surfing Capital

Jeffreys Bay was established in 1849 when the trading firm Jeffrey & Glendinnings opened a store at the site, taking its name from the firm's senior partner. In the late 1960s and early 1970s the town emerged as a hippie-era hangout as the international surf community discovered its wave — a faster, more powerful and hollower break than nearby St Francis Bay.

The point break is made up of named sections including Kitchen Windows, Supertubes and the Point, with Supertubes running for over 300 metres and considered the premier section. Professional surfing has been contested here since at least 1984; the World Surf League's J-Bay Open has run most years since.

In July 2015, surfer Mick Fanning fought off a shark during a live-televised J-Bay Open final, one of the most-watched moments in surfing history. The town has also diversified economically, home to the 138 MW Jeffreys Bay Wind Farm, one of South Africa's first utility-scale renewable energy projects.

Key Historical Places

Places of Significance

Jeffrey & Glendinnings trading store site

The original 1849 trading post that gave the town its name.

Founding Site 1849

↑ Little of the original structure survives; a heritage reference point.

Jeffreys Bay Surf Museum

A small museum tracing the town's surf history through old boards and magazines.

Surf History Museum

↑ A good rainy-day stop before or after a Supertubes session.

Supertubes / the Point

The 300m+ wave section that made Jeffreys Bay world-famous, discovered by travelling surfers in the late 1960s/early 1970s.

Surfing World-Famous Wave

↑ Best viewed from the Point car park at dawn before the wind picks up.

Kabeljous & Seekoei River Nature Reserves

River-mouth reserves flanking the town with diverse birdlife and watersports.

Nature Reserve Birdlife

↑ Good for an easy afternoon away from the beach crowds.

Timeline

1849
Jeffrey & Glendinnings open a trading store, giving the town its name
Late 1960s-early 1970s
Travelling surfers discover the Supertubes wave
1984
Mark Occhilupo wins the earliest recorded professional surf contest here
2011
Population recorded at 27,107 (2011 census)
Apr 2014
Jeffreys Bay Wind Farm begins commercial operation
Jul 2015
Mick Fanning's shark encounter during the J-Bay Open final draws global attention

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